The Story Behind Twelve Objects – A Platform for Timeless Stories and Connection.

Twelve Objects is more than a collection; it is a living archive of memories, a space where craft becomes a language that speaks across time and culture. Each object holds the echoes of its maker’s life, frozen in its form yet alive with history and emotion. Through these stories, Twelve Objects invites us to see the beauty not just in the object itself, but in the moments, the hands, and the lives that brought it into being. It is a celebration of craft as a reflection of humanity—a way to share, connect, and inspire.

A Vision Rooted in Reverence

Founded by a team with a rich history in design—spanning museums, retail organizations, and academic institutions—Twelve Objects was born from the belief that the soul of design lies in its narrative. In a time when the intimate connection between object and maker seemed to be dissolving in the rush of mass production, Twelve became a sanctuary for stories waiting to be told. Each piece in its curated collection is an artifact of passion, precision, and cultural heritage.

Creative Director Yasmine Shoeibi draws from her global upbringing and profound love for aesthetics to shape Twelve’s vision. Her journey, from the hallowed halls of Florence’s design schools to her discovery of the transformative power of objects, imbues the platform with a sensitivity to beauty that transcends form. Yasmine, alongside Operations Director Newsha Aarabi Hashemi, blends the worlds of artistry and strategy to bring the extraordinary to light. Together, they’ve crafted a space that celebrates not only the object but also the hands and hearts that create it.

Beyond the Object: A Story Unfolds

Twelve Objects invites its audience to embark on a journey. Each piece is more than an item for decoration; it is a narrative waiting to be discovered. From the undulating grace of hand-blown glass to the sculptural elegance of ceramic vessels, the platform celebrates the intricate dance between tradition and innovation. In this way, Twelve redefines luxury—not as a marker of exclusivity, but as a reflection of the human spirit.

What sets Twelve apart is its dedication to curation with intent. Every object speaks, not only through its design but through the legacy it carries. These objects—small yet significant—ignite creativity, evoke emotion, and transform spaces. They remind us that design is not simply about aesthetics but is a statement of purpose, a cultural dialogue, and a bridge to the future.

A Platform for Makers and Dreamers

At its core, Twelve Objects serves as a partner to creators, offering a platform that highlights their work with care and respect. Through storytelling, strategic marketing, and thoughtful presentation, Twelve ensures that every object receives the attention it deserves. This commitment elevates the object to a work of art and transforms the maker into a storyteller whose voice resonates globally.

By joining Twelve, creators become part of an international conversation that values craftsmanship, authenticity, and depth. The platform fosters connections between designers and audiences, creating a shared appreciation for the beauty and labor behind each creation. It is this focus on connection that allows Twelve to thrive, building a community that values the stories behind the form.

A Love Letter to Creation

Twelve Objects is a tribute to the extraordinary in the everyday. It is a space where art transcends its material confines, where the quiet power of craftsmanship speaks volumes, and where the beauty of design becomes a timeless thread that weaves us all together. Through its platform, Twelve reminds us that behind every object is a maker, a dreamer, and a story worth telling.

In a world that often prioritizes speed over substance, Twelve Objects stands as a testament to the enduring power of thoughtful creation. It invites us to slow down, to marvel, and to rediscover the art of making. Here, objects are more than possessions; they are pieces of history, culture, and soul. With Twelve Objects, the future of design is one that remembers its roots—elevating the act of creation to its rightful place as a source of inspiration and connection.

Welcome to Twelve Objects, where the story behind the creation is as captivating as the object itself.